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Cookie Policy

A cookie is a small file that is stored on your computer when you visit our website. These cookies let us distinguish you from other users of our website, which helps us to provide you with a better experience when you return. 

Session Cookies 

A session cookie, also known as an in-memory cookie or transient cookie, exists temporarily while you navigate our website. These cookies are normally deleted when the user closes their browser. 

Analytical Cookies 

These cookies allow us to understand and count the number of visitors and to see how they move around our website. This helps us to improve the way our website works. 

Security Cookies 

These cookies help prevent spam submissions in the websites contact forms and search forms. 

Presentation Cookies 

Used to affect the visual content of the website according to chosen preferences. 

Cookie 

Name 

Purpose 

Google Analytics 

_utma_utmb_utmc_utmz 

These analytical cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. 

 

Force24 

F24_autoID  

This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.  

Force24 

F24_personID  

This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.  

 

Force24 Cookies & Tracking   

Our organisation utilises Force24’s marketing automation platform.  

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:  

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.  

The information stored by Force24 cookies remains anonymous until:  

Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.  

A user of the website completes a form containing email address from either our website or our Force24 landing pages.   

The Force24 cookies will remain on a device for 10 years unless they are deleted.  

Other Tracking   

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.  

Device & browser type and open statistics   

All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.   

Link Tracking   

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.   

Preventing the use of cookies

You can stop your browser from accepting cookies. However, you may find that aspects of our website will stop working or work less well if you do. We therefore do not recommend turning cookies off when using our website.  Your cookie settings can be changed. A web browser usually allows you to do this in the preferences. 

To find out more about cookies, to see what cookies have been set and how to delete them, visit www.allaboutcookies.org.